 A solid brand strategy is the cornerstone for all those brand expressions that make you you - your name, logo, positioning, phone greeting, corporate culture, product marketing or advertising communications. Upon defining a brand's essence, we work with a client to position their brand in the consumer's mind, experience and emotional memory so that the brand engenders a desire for repeat experiences. Beyond brand positioning and repositioning, our clients seek our help with understanding or strengthening brand equity. We assist clients with placing newly acquired brands under the corporate umbrella or with streamlining brand architecture. Sometimes, our clients simply seek our objectivity in determining inconsistencies in brand expression. Our solutions are grounded in analysis, experience, pragmatism and creativity. |